You can, and should raise your rates from time to time.
As you get more experience, you can charge more.
But it can be awkward to tell past clients that your rates have gone up. Here’s how:
Option One – Retainer price going up–but slower for you!
I wanted to give you a heads up that our retainer rates are going up in 90 days, from $____ to $____. Why? Well, in the past year I’ve learned a whole lot of new things, like ____ and ___, and these new skills will allow me to better serve you and your needs.
But since you've been with me for a while, I'm going to extend your current pricing until ____. After that, the new price will be in effect and all invoices will reflect it.
I look to continuing to work with you!
Option Two – Retainer price going up for everyone
I wanted to give you a heads up that our retainer contract is expiring in 90 days.
Since we originally signed the contract I’ve learned a whole lot of new things, like ____ and ____, so will be raising my monthly retainer rate to ____ starting with the new contract. These new skills will allow me to better serve you and your needs.
When it gets closer to the renewal date, I’ll send you an updated contract.
Option Three – One-off services
I wanted to give you a heads up that my rates are going up on ____.
That means if you've been thinking of booking me for ____, now is the time to do it before the price goes up!
If you're interested, just hit reply on this email and I'll get your ____ booked!